Homegrown
Celebrating the tradition and practice of the original crafts of Awadh, one garment at a time.
Handcrafted
Created with love, for you. Each garment is especially crafted with intricacy and attention to detail.
Sustainable
Reviving the art of handloom with ethically sourced fabrics, employing the artisans of the traditional crafts.
Bestsellers
Chikankari
Introduced by the Mughals in India, Chikankari is the traditional craft of Lucknow. Chikankari is the traditional embroidery of Lucknow and is one of the oldest crafts that still to this day is widely popular. The craft involves embroidery of motifs inspired by Persian art which include floral patterns and leaves.
The art of Chikan embroidery is a beautiful yet intricate one and requires patience and a great attention to detail. The craft in itself has 32 different kinds of stitches that are characterised by the look and technique of the same. Chikan embroidery is usually done with untwisted white cotton thread on a variety of fabrics like cotton, Georgette, chiffon, silk and even Net. The craft is also used in all sorts of traditional garments like Saris, lehengas, Kurtas, Dupattas etc.
Zardosi
Zardosi, also known as the dressing for the privileged, is a craft that embodies a feeling of royalty.
Zardosi is an ancient skill of embroidery that incorporates the use of gold and silver threads to embroider elaborate garments. The technique infiltrated India through Persian invaders and reached its peak during Akbar’s reign who wished to incorporate this craft all around him.
Zardosi embroidery can also be enhanced by the use of Pearl studs and precious stones on luxurious materials like velvet and silk for the exquisite look.
The craft in itself is quite fascinating and requires artisans to be meticulous depending on the intricacy of the work. Zardosi is a craft used on a wide range of garments like Blouses, Dupattas, saris etc. and is the perfect statement add-on for a rather simple look.
Mukaish
Mukaish is a form of embroidery originally created to amp up royal evening wear. The embroidery consists of metallic wire being inserted into fabric and twisted to create patterns all over the fabric.
The technique originated as early as 3rd century BC in the Awadh region and has been practiced in Lucknow for quite some time now.
Originally, Mukaish was used to add some bling to chikankari but over the years, the craft has evolved so much that it is being used separately all over garments.
This form of embroidery is done on various garments like lehengas, salwar kameez, kurtas etc.